The Debrief

Everything the roomtaught us.

This isn't a blog. It's the memory of what happens at every show, every session and every exercise, turned into lessons you can actually practice.

Every piece comes from real behavior: a claim that didn't hold up, a question that left someone in silence, a slide that confused the whole room.

Recurring sections

Formats that keep coming back.

Every entry follows one of these structures and always ends the same way: with something you can try on your own idea.

The Question

A single question capable of exposing a weak idea. For example: what would have to be true for this business to fail?

Pitch Autopsy

Why a pitch worked or fell apart: the claim, what the room actually heard, where credibility broke, and the better version.

Deck Crimes

Unreadable slides, data dumps, decorative charts, jargon, and that market slide that says absolutely nothing.

Before / After

The same pitch before and after coaching. No retouching.

Plot Twist

We change a single assumption of the business and see what's left standing.

The Challenger's Notes

What a challenger spotted before the founder did.

60 Seconds to Survive

Compressing the idea until only what truly matters is left.

Founder Under Pressure

Real clips and reactions from live sessions.

Analysis panel with pitch clippings, arrows and red marks

Breaking down what happened in the room

Example

“We're building an ecosystem” tells me nothing.

What happened

The founder describes the company as an AI ecosystem for businesses.

What the room heard

A category with no clear user and no concrete action.

Better

“We help X do Y without Z.”

Your turn

Explain your company without using ecosystem, platform, innovative or AI-powered.

Coming up

The first twelve entries.

We're starting with twelve pieces, not a hundred. They'll publish as they come out of a show, a session or a real exercise.

  1. 01The Room Is The Product — manifesto
  2. 02A pitch is not a presentation
  3. 03The five questions every pitch should survive
  4. 04Kill the Jargon: the challenge
  5. 0560 Second Cut
  6. 06Why “we have no competition” always fails
  7. 07Make Me Care: five openings rewritten
  8. 08Pitch Autopsy #001
  9. 09Plot Twist #001
  10. 10Deck Crimes #001
  11. 11Challenger's Notes #001
  12. 12Before / After #001

The Debrief

Get every entry in your inbox

No spam and no newsletters that read like a funding round. Just shows, open calls and the occasional dangerously good idea.

Useful questions. Better pitches. No motivational spam.

Anything that happens live can become a lesson. And every lesson should end in an exercise.